ABOUT US
Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.

Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!

THE ROLE

The Chief Marketing Officer (CMO) is pivotal in driving high-impact marketing strategies and leading a dynamic team to accelerate brand growth and global recognition.

This role requires a visionary leader who combines strategic insight with bold creativity to transform the brand into a household name. Through innovative campaigns, data-driven initiatives, and a deep understanding of customer insights, the CMO will elevate the brand and unlock new opportunities in global markets.

This is a C-suite, board-facing role, working collaboratively and cross-functionally at pace with all levels as well as external agencies and partners.

RESPONSIBILITIES

Marketing Strategy

+ Act as a strategic partner to the C-suite, offering insights that drive broader business strategies.

+ Develop and execute a comprehensive marketing strategy that integrates digital and traditional marketing, aligning with the company’s strategic objectives. Evaluate the effectiveness of marketing strategies and adapt plans based on analytics and market trends.

+Develop and execute market entry strategies in new territories with local partners, tailoring brand positioning and marketing activities to local needs and monitor performance.

+ Expand brand awareness and attract new customers by implementing targeted marketing strategies and campaigns that resonate across diverse markets. Enhance outreach efforts to capture new demographics, leveraging both emerging and established platforms to maximise visibility and engagement.

+ Strategise new methods to foster brand loyalty and encourage customer retention.

+ Oversee the marketing budget, ensuring strategic allocation of resources to maximise impact and return on investment. Conduct regular financial analyses to ensure marketing efforts are cost-effective and meet organisational goals.

+ Plan and oversee the execution of marketing campaigns from conception through to analysis, ensuring they achieve the desired strategic outcomes. Analyse campaign results and refine strategies for future initiatives to enhance effectiveness.

Brand & Content

+ Direct the ongoing development and management of the brand to ensure consistency across all marketing channels and initiatives. Innovate and implement brand strategies that effectively communicate the company’s values and mission to the target audience.

+ Supervise the production and creation of engaging content across organic social and paid media channels that resonates with targeted demographics and supports marketing goals.

Public Relations

+ Manage public relations, guiding the narrative around the brand and ensuring positive media coverage. Oversee crisis management strategies to maintain brand integrity in adverse situations. Manage relationships with external agencies to maximise positive coverage to Ancient + Brave.

Insights & Reporting

+ Lead a comprehensive program of customer insight research to continually gather and analyse data on customers profiling, behaviours and preferences. Use these insights to improve the customer experience and develop initiatives that delight customers and drive retention, ensuring the brand consistently meets and exceeds evolving customer expectations.

+ Lead efforts to stay ahead of industry trends and maintain a competitive edge. Utilise insights from market analysis to inform strategic marketing decisions and product positioning.

+ Provide comprehensive reports on marketing results and strategic initiatives to executive management and the board.

Design

+ Oversee the design team, ensuring creative outputs align with brand objectives and market needs. Foster an environment of creativity and innovation within the team, encouraging a design-centric approach to marketing strategies.

Partnerships & Events

+ Lead the Partnerships Team focused on influencers and ambassadors. Develop strategies to effectively leverage these partnerships to amplify brand awareness and deepen market penetration. Monitor the performance and ROI of partnership initiatives to ensure alignment with broader marketing goals.

+ Oversee the planning, execution, and optimization of key brand events, including product launches, experiential activations, and partnerships, to drive consumer engagement, brand awareness, and community building. Collaborate cross-functionally to ensure events align with overarching marketing and business goals.

Team & Culture

+ Lead, mentor, and inspire a marketing team to achieve excellence in all marketing endeavours. Cultivate a dynamic and collaborative team environment that fosters creativity and innovation.

+ Foster strong collaborative relationships with other department leaders to ensure marketing strategies are integrated with overall business operations. Work closely with sales and product development teams to create cohesive strategies that enhance overall business performance.

+ Be an ambassador for the Ancient + Brave culture, ensuring the wider team knows how to act in accordance with the company’s values

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

+  Proven track record in successfully growing and scaling brands in relevant international markets at C-suite level.

+ Experience with developing and executing integrated marketing strategies that encompass both digital and traditional channels.

+ Strategic thinker at a global level. Highly skilled in utilising analytics and data insights to inform and guide strategic decisions.

+ Ability to lead and inspire a marketing team, fostering an environment that encourages creativity and innovation.

+ Excellent understanding of brand management principles and the ability to ensure consistency across all marketing channels and initiatives.

+ Demonstrable skills in financial budget management with a proven track record of maximising return on investment and ensuring cost-effectiveness.

+ Experience in content development, managing both organic social and paid media campaigns that engage targeted demographics effectively.

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You are:

+ Highly self-motivated with an ability to take initiative and run with it
+ Solution focused with a positive ‘can-do’ attitude, a strong work ethic and a growth mindset
+ A collaborative team player who also excels in independent settings
+ Exceptional communicator, able to convey information clearly and concisely
+ Entrepreneurial and commercially minded
+ Able and willing to work in fast paced scale - up environments that are often full of ambiguity - an ability to effectively prioritise will be key
+ Passionate about doing greater good and the future we’re building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.  

An important note on our ways of working…
As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.