Influencer Marketing Manager
Help us drive growth of our rapidly expanding brand and become an integral part of a team that’s shaping the future of health and wellbeing.
ABOUT US
Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.
As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.
Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!
THE ROLE
As we continue to expand internationally, we are looking for someone to join our team as an experienced Influencer Marketing Specialist who is responsible for looking after all influencer activity outside of the UK.
Reporting to the Head of Partnerships you will:
+ Develop and implement a comprehensive global influencer marketing strategy aligned with company goals.
+ Leverage data and analytics to inform influencer selection and strategy, vet and build strong relationships with influencers and local agencies across multiple regions and platforms.
+ Act as the primary point of contact for influencers, agencies and regional teams.
+ Collaborate with influencers to produce authentic, on-brand content that resonates with diverse audiences and meets campaign goals, including hosting collaborative content ideation sessions.
+ Plan and execute end-to-end influencer marketing campaigns across various channels and platforms.
+ Define campaign goals, KPIs and performance metrics and track and analyse performance to identify key insights and opportunities for optimisation and future strategy.
+ Coordinate cross-functional and cross-regional teams to ensure timely and effective campaign execution.
+ Manage budgets for influencer marketing initiatives and ensure campaigns deliver cost effective results.
+ Negotiate contracts and partnerships ensuring value.
+ Customize influencer strategies to fit cultural nuances and preferences of different international markets and ensure we are adhering to local compliance in different countries.
+ Working with events team to manage influencers attendance and content creation at events.
WHO YOU ARE
To be successful in this role, you will need the following skills / knowledge / experience:
+ Strong understanding of influencer marketing trends, tools, and platforms (e.g., Instagram, TikTok, YouTube etc....).
+ Excellent negotiation and relationship management skills.
+ Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
+ Exceptional organizational skills and ability to manage multiple projects in a fast-paced environment.
+ Creativity and vision to craft compelling campaigns.
+ Outstanding communication skills, both written and verbal, to engage with internal and external stakeholders.
+ Understanding of legal and compliance requirements, including FTC guidelines for influencer partnerships.
+ Knowledge of international markets and cultural differences affecting consumer behaviour.
+ Familiarity with influencer / marketing software and tools (e.g. Sauce, Shopify etc.).
+ Proven experience in influencer marketing, with previous experience in global or regional role.
+ Proven track record of managing successful influencer campaigns with measurable outcomes.
+ Proficiency in influencer marketing tools and platforms.
+ Background in social media, content marketing, or brand management is a plus.
Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You are:
+ Highly self-motivated with an ability to take initiative and run with it.
+ Solution focused with a ‘can-do’ attitude and a strong work ethic.
+ Known for having a positive outlook and a growth mindset.
+ A collaborative team player who also excels in independent settings.
+ Exceptional communicator, able to convey information clearly and concisely.
+ Entrepreneurial and commercially minded.
+ Able and willing to work in fast paced scale-up environments that are often full of ambiguity - an ability to effectively prioritise will be key.
+ Passionate about doing greater good and the future we’re building – we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices.
WHY JOIN US
Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.
At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.
We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.
In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.
An important note on our ways of working…
As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.
We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.
- Department
- Marketing
- Locations
- Head Office
Colleagues
About Ancient + Brave
Ancient + Brave is a mission driven wellness brand with an award winning range of collagen, MCT oil and nootropic blends.
We’re a team of creative and enthusiastic people who share a mutual love of natural wellness, a dedication to ethical business and a mission that we will always be a force for good whilst causing as little harm to the planet as possible. In June 2024 we were named 5th in The Sunday Times 100 fastest-growing private companies, we are officially Climate Neutral certified and very proud of our B-Corp credentials.
We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture that promotes equality, values diversity and is known for its commitment to excellence, innovation and social responsibility. While most of our roles are advertised as full-time, we are happy to discuss part-time setup where appropriate.
We operate from beautiful head offices at the edge of Ashdown Forest in East Sussex.
Influencer Marketing Manager
Help us drive growth of our rapidly expanding brand and become an integral part of a team that’s shaping the future of health and wellbeing.
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