ABOUT US
Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.

Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!

THE ROLE
Manage and execute email and SMS marketing campaigns using Klaviyo, ensuring accuracy, timeliness, and brand alignment. Optimise automated email flows, personalise content using customer insights, and conduct A/B tests to improve engagement and conversions.

Collaborate with creative teams to deliver visually appealing, mobile-optimised designs and ensure seamless execution from content calendar to deployment. Monitor database segmentation, track key performance metrics, and provide actionable insights. Drive impactful email strategies, maintain compliance with regulations, and contribute to overall business goals.

ROLE AND RESPONSIBILITIES

Email Execution

+ Build and execute email marketing campaigns using Klaviyo, ensuring accuracy, timeliness, and alignment with Brand objectives.

+ Develop detailed campaign briefs, coordinate with cross-functional teams, and ensure creative and content meet brand guidelines.

+ Test emails across devices, browsers, and email clients to ensure quality and a seamless user experience.

+ Schedule and manage campaign deployment, focusing on correct customer segmentation and high deliverability rates.

Email Optimisation

+ Support the CRM Lead in designing and optimising automated email flows, such as welcome journeys, post-purchase follow-ups, and abandoned cart recovery.

+ Leverage customer insights and behavioral data to enhance personalisation and relevance in email communications.

+ Regularly test and optimise email elements such as subject lines, content, CTAs, and design layouts to maximise open, click-through, and conversion rates. Continually use feedback to improve performance.

+ Ensure compliance with regional email marketing regulations, including GDPR and other applicable laws.

+ Collaborate on A/B testing strategies, document learnings, and apply insights to improve future email performance.

Content & Asset Coordination

+ Work closely with Brand and Design teams to deliver cohesive and visually appealing email assets (copy, images, and design elements) that align with the brand’s identity.

+ Ensure all email designs are optimised for mobile and desktop formats, ensuring a high-quality experience across devices.

+ Taking lead from the Content Calendar, manage the delivery of the campaign emails.

+ Regularly update imagery and copy in line with seasonal brand themes and messaging, ensuring campaigns remain fresh and relevant.

+ Conduct split testing on designs, layouts, and content to identify elements that drive the best engagement and incorporate findings into future campaigns.

+ Collaborate with the creative team to innovate and refresh email templates to enhance visual appeal and performance over time.

Database Segmentation

+ Assist in the segmentation of the customer database using advanced techniques, such as RFM analysis or predictive analytics, to ensure precise targeting.

+ Personalise email content based on segmentation to drive engagement and increase relevance for the audience.

+ Monitor database health and actively support strategies to grow and maintain a clean and engaged email list.

Analysis & Reporting

+ Monitor and track key email performance metrics, such as open rates, clickthrough rates, conversion rates, revenue attribution, and unsubscribe rates.

+ Use analytics tools (e.g., Klaviyo reporting, Google Analytics) to measure the impact of campaigns on overall business goals, such as revenue and customer LTV.

+ Provide weekly and monthly reports with actionable insights, identifying trends and opportunities to refine email strategies.

+ Present findings and recommendations to key stakeholders in a clear, accessible format.

Cross-Functional Collaboration

+ Support the CRM Lead in managing communication with internal teams to ensure alignment on email strategies and objectives.


WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

+ Experience in CRM, email marketing, or a related role, preferably in a DTC or eCommerce environment.

+ Proficiency in Klaviyo or comparable email marketing platforms.

+ Strong understanding of email marketing best practices, including segmentation, personalisation, deliverability, and compliance with regulations like GDPR.

+ Basic HTML knowledge for email formatting (preferred but not essential).

+ Experience with tools for project or campaign management (e.g., Notion) to manage multiple projects effectively.

+ Excellent communication skills with the ability to write clear, concise briefs and coordinate with cross-functional teams.

+ Strong analytical mindset with experience in performance reporting, identifying trends, and optimising strategies.

+ Attention to detail and ability to thrive in a fast-paced environment while managing multiple priorities.

Key Performance Indicators (KPIs)

+ Email open and click-through rates.

+ Conversion rates and revenue attributed to email campaigns.

+ Timely and accurate execution of email campaigns.

+ Engagement metrics, including A/B test results and customer feedback.

+ Growth, health, and engagement of segmented audiences.

+ Increased customer LTV and email-driven retention rates.

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You are:

+ Highly self-motivated with an ability to take initiative and run with it
+ Solution focused with a positive ‘can-do’ attitude, a strong work ethic and a growth mindset
+ A collaborative team player who also excels in independent settings
+ Exceptional communicator, able to convey information clearly and concisely
+ Entrepreneurial and commercially minded
+ Able and willing to work in fast paced scaleup environments that are often full of ambiguity - an ability to effectively prioritise will be key
+ Passionate about doing greater good and the future we’re building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.  

An important note on our ways of working…
As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.