ABOUT US
Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.

Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!

THE ROLE

We are growing rapidly across the UK, US, and Europe – and are looking for a creative and strategic Head of Brand to help elevate our story, strengthen our identity, and lead standout brand campaigns across regions.

As Head of Brand, you will take the lead on all brand marketing activity in the UK and play a key supporting role in launching and growing Ancient + Brave in the US and European markets.

You’ll be responsible for translating our brand positioning into compelling, strategic marketing plans — bringing new products to life, driving awareness, and strengthening loyalty through content, campaigns, and creative storytelling. You’ll also lead our brand and product marketing calendar and oversee execution across paid media, organic social, content, and email.

This is a unique opportunity to shape a bold, purpose-driven brand at an exciting stage of international growth.

KEY RESPONSIBILITIES
Reporting to the Chief Marketing Office you will:

+ UK Brand Lead: Own the UK marketing strategy and execution across campaigns, product launches, brand activations, and content – ensuring we build equity, drive awareness, and deepen customer connection.

+ Global Brand Support: Partner closely with the Head of Marketing in the US and European teams to support international brand growth and ensure global brand consistency.

+ Campaign Leadership: Lead the annual, quarterly and monthly marketing calendar – aligning cross-functional teams on timings, deliverables, and execution for all product and brand moments. Incorporate results from recent activity to inform forward planning. Build in time for long term, medium term planning to make space for reactive activity.

+ Oversee brand led paid media planning and execution. Utilising paid media to reach new audiences, build brand awareness, credibility and consideration which will in term improve the effectiveness of our performance media.

+ Content Oversight: Oversee the development of multi-channel content, ensuring brand storytelling is strong, aligned to positioning, and relevant to our target audience. Develop our content creation and sourcing capabilities, looking to utilise new tools (e.g. AI) to continually develop our creative output, enabling us to scale effectively and efficiently without compromising creativity.

+ Community: The Head of Brand is responsible for shaping, growing and nurturing a thriving brand community that bridges emotional engagement and customer loyalty. This role needs to develop a clear strategic vision that considers our social audiences and product subscribers, where followers become fans, and fans/subscribers become advocates

+ Performance Collaboration: Work closely with the digital, influencer and paid social teams to align brand goals with performance marketing strategies

+ Team Leadership: Lead, mentor and inspire a growing team of marketing, social media, and community specialists, along with copywriters, freelancers, and agency partners.

+ Ensure all creative and strategic output is high-quality, culturally relevant, and consistently aligned with the Ancient + Brave brand.

+ Foster a collaborative, feedback-driven environment that champions innovation, excellence, and shared ownership of brand storytelling

+ Brand Guardian: Ensure consistent application of tone of voice, messaging, visual identity and values across all touch-points, internally and externally.

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

+ Proven track record in successfully growing and scaling brands in relevant international markets within wellness, lifestyle, or beauty

+ Proven experience in developing and executing successful brand campaigns and product launches

+ Deep understanding of content creation, social media (paid and organic), email, and digital marketing fundamentals

+ Excellent project management and leadership skills — confident leading calendars, workflows, and teams

+ A creative thinker with a sharp eye for storytelling, aesthetics, and emerging trends

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

+ Highly self-motivated with an ability to take initiative and run with it

+ Solution focused with a ‘can-do’ attitude and a strong work ethic

+ Known for having a positive outlook and a growth mindset

+ A collaborative team player who also excels in independent settings

+ Exceptional communicator, able to convey information clearly and concisely

+ Entrepreneurial and commercially minded

+ Able and willing to work in a fast paced scale-up environment - an ability to effectively prioritise will be key

+ Passionate about doing greater good and the future we’re building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices.

Our Interview Process and What You Can Expect:

+ Application Review: We’ll start by reviewing your CV/application to ensure it’s a good fit for the role.

+ Initial Phone Call (circa 15-20 minutes): You’ll have a brief introductory chat with Ellie, our Talent Partner. We’ll discuss your experience, your career aspirations and explore how your values align with ours.

+ Video Interview (circa 30 minutes): The next step is a virtual interview with the hiring manager, via Google Meet. This will be an introductory conversation featuring experience-based and competency-based questions. It’s also a great time to ask any initial questions you have!

+ Interview Task: You’ll receive a task via email which you can prepare at home. This will form part of the discussion for the in-person interview. This will allow us to get a better understanding of your experience, skills and ways of working.

+ In-Person Interview (60-90 minutes): The final stage is an in-person interview at our Uckfield office. You’ll meet with the hiring manager and one other team member and present your interview task and answer competency questions. This is also your opportunity to ask us any remaining questions.

Please Note:

+ This role requires full time working at our stunning Uckfield offices. Please apply only if you’re within a reasonable commute to East Sussex. There will be an option to work from home one day per week after successful completion of your probationary period.

+ We’re not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.  

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect most new joiners to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.