Senior Digital Analyst
Help us drive growth of our rapidly expanding brand and become an integral part of a team that’s shaping the future of health and wellbeing.
ABOUT US
Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.
As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.
Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!

THE ROLE
Steven Bartlett recently said:
“Winning brands will have the best understanding of their audience, they will build the strongest communities, build strong industry partnerships, create distribution advantages, and create experiences that feel human, immersive and community-led.”
As our Digital Data Analyst, your mission is to make that vision a reality through data. You will be the analytical backbone of our team – designing and delivering the insights and intelligence that allow us to truly understand our audience, fuel our marketing and product strategies, and shape immersive, community-led experiences.
KEY RESPONSIBILITIES
Reporting to the Chief Digital Officer you will be responsible for:
+ Building and maintaining a holistic view of customer behaviour across our digital ecosystem (web, Customer Relationship Management (CRM), ecommerce, social media, paid media, subscriptions).
+ Segmenting audiences and identifying opportunities to enhance loyalty, retention, and lifetime value.
+ Designing and delivering dashboards, reports and ad hoc analyses that support decision-making across teams (marketing, product, ecommerce, community).
+ Partnering with Marketing to measure and optimise the performance of campaigns, channels and funnels. Establishing test & learn principles that help drive investments in marketing channels.
+ Collaborating with the Ecommerce and Product teams to understand key friction points and opportunities in the customer journey.
+ Contributing to forecasting, cohort analysis and predictive modelling to help shape long-term growth strategies.
+ Translating data into compelling insights, narratives, and recommendations that drive action.
WHO YOU ARE
To be successful in this role, you will need the following skills / knowledge / experience:
+ Experienced in a digital/data analytics role (within D2C (Direct to Consumer), eCommerce or consumer brands).
+ Fluent in SQL (Structured Query Language), Big Query, Google Analytics 4/Looker Studio and Excel. Bonus points for experience with tools like Power BI, Triplewhale, Funnel, Klaviyo, Shopify, or Python.
+ Love telling stories with data and influencing decisions with clear, compelling insight.
+ Naturally curious and excited by the idea of shaping a fast-growing, purpose-led brand.
+ Enjoy working cross-functionally and communicating with non-technical stakeholders.
+ Believe that data should empower – not overwhelm – creative teams and community builders.
Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You are:
+ Highly self-motivated with an ability to take initiative and run with it.
+ Solution focused with a ‘can-do’ attitude and a strong work ethic.
+ Known for having a positive outlook and a growth mindset.
+ A collaborative team player who also excels in independent settings.
+ Exceptional communicator, able to convey information clearly and concisely.
+ Entrepreneurial and commercially minded.
+ Able and willing to work in a fast paced scale-up environment - an ability to effectively prioritise will be key.
+ Passionate about doing greater good and the future we’re building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices.

Our Interview Process and What You Can Expect:
+ Application Review: We’ll start by reviewing your CV/application to ensure it’s a good fit for the role.
+ Initial Phone Call (circa 15-20 minutes): You’ll have a brief introductory chat with Ellie, our Talent Partner. We’ll discuss your experience, your career aspirations and explore how your values align with ours.
+ Video Interview (circa 30 minutes): The next step is a virtual interview with the hiring manager, via Google Meet. This will be an introductory conversation featuring experience-based and competency-based questions. It’s also a great time to ask any initial questions you have!
+ Interview Task: You’ll receive a task via email which you can prepare at home. This will form part of the discussion for the in-person interview. This will allow us to get a better understanding of your experience, skills and ways of working.
+ In-Person Interview (60-90 minutes): The final stage is an in-person interview at our Uckfield office. You’ll meet with the hiring manager and one other team member and present your interview task and answer competency questions. This is also your opportunity to ask us any remaining questions.
Please Note:
+ This role requires full time working at our stunning Uckfield offices. Please apply only if you’re within a reasonable commute to East Sussex. There will be an option to work from home two days per week after successful completion of your probationary period.
+ We’re not seeking recruitment support for this role at this time.
WHY JOIN US
Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.
At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.
We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.
In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

An important note on our ways of working…
As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect most new joiners to be in the office full time.
We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.
- Department
- Digital
- Locations
- Head Office
- Remote status
- Hybrid

Colleagues
About Ancient + Brave
Ancient + Brave is a mission driven wellness brand with an award winning range of collagen, MCT oil and nootropic blends.
We’re a team of creative and enthusiastic people who share a mutual love of natural wellness, a dedication to ethical business and a mission that we will always be a force for good whilst causing as little harm to the planet as possible. In June 2024 we were named 5th in The Sunday Times 100 fastest-growing private companies, we are officially Climate Neutral certified and very proud of our B-Corp credentials.
We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture that promotes equality, values diversity and is known for its commitment to excellence, innovation and social responsibility. While most of our roles are advertised as full-time, we are happy to discuss part-time setup where appropriate.
We operate from beautiful head offices at the edge of Ashdown Forest in East Sussex.
Senior Digital Analyst
Help us drive growth of our rapidly expanding brand and become an integral part of a team that’s shaping the future of health and wellbeing.
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