ABOUT US
We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025.

Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!

THE ROLE

We're on the hunt for a proactive, technically savvy and customer-driven International CRM Executive to deliver and optimise CRM and lifecycle marketing initiatives across Europe & the US. You’ll manage the end-to-end execution of email and SMS campaigns via Klaviyo, ensuring all communications are accurate, timely, localised and aligned with the brand and regional marketing objectives.
The successful candidate will optimise automated journeys, leverage customer data for
personalisation, and collaborate with local market teams to ensure content relevance and
regulatory compliance. A data-driven mindset, cultural awareness, and attention to detail
are essential for driving engagement, conversion, and customer loyalty internationally.

KEY RESPONSIBILITIES
Reporting to the CRM Manager

Email & SMS Campaign Execution
+ Building, localising, and executing CRM campaigns for Europe (Germany, Spain,
Rest of Europe) and the US.
+ Using Klaviyo, ensuring alignment with brand tone and market-specific nuances.
+ Coordinating with internal stakeholders and translation partners to ensure copy and
visuals are accurately localised. Testing campaigns across devices, browsers, and
languages to ensure flawless customer experience.
+ Managing campaign deployment, ensuring correct segmentation and strong
deliverability in each region.

Automation & Optimisation
+ Supporting the CRM Manager in designing, localising, and optimising automated
email flows (e.g. welcome, post-purchase, abandoned cart etc).
+ Using behavioural and transactional data to enhance personalisation and drive
relevance for each market.
+ Conducting regular A/B testing (subject lines, layouts, content) and share learnings
to improve future campaigns across all regions.
+ Ensuring compliance with GDPR (EU), CAN-SPAM (US), and other relevant regional
data protection regulations.
+ Continuously monitoring performance to identify region-specific trends and
optimisation opportunities.

Content & Creative Coordination
+ Collaborating with Brand and Design teams to deliver on-brand, visually appealing,
and mobile-optimised assets tailored for each market.
+ Supporting regional marketing teams by sharing high-performing campaign
concepts, templates, and learnings from other markets, ensuring central content
strategy is adopted globally while maintaining local relevance.

Database Segmentation & Management
+ Supporting advanced segmentation strategies tailored to each region’s customer
base.
+ Personalising content by leveraging segmentation and behavioural insights to
enhance engagement and conversion.
+ Monitoring list health and drive database growth while maintaining compliance and
engagement quality across markets.

Analysis & Reporting
+ Tracking and report on performance metrics including open rate, CTR, CVR, revenue
attribution, and unsubscribe trends by region.
+ Producing weekly and monthly performance reports with actionable insights per
market.
+ Presenting findings to internal teams, highlighting regional learnings and
optimisation recommendations.

Projects
+ Adhoc projects as required to support the CRM and broader Digital team.



WHO YOU ARE

+ Proven experience in CRM, email marketing, or lifecycle marketing, ideally within a DTC
or eCommerce environment.
+ Proficiency in Klaviyo (or similar) and understanding of CRM automation best practices.
+ Basic HTML knowledge for email formatting (preferred but not essential).
+ Familiarity with project management tools (e.g., Notion, Asana, or Trello).
+ Highly self-motivated with an ability to take initiative and run with it
+ Analytical mindset with experience reporting on campaign performance and translating
data into actionable insights
+ Strong attention to detail combined with the ability to summarise clearly & concisely
+ Excellent organisational and project management skills
+ Exceptional communication and influencing skills, with the ability to manage multiple
stakeholders across markets.
+ Solution-focused with a ‘can-do’ attitude and strong work ethic
+ A collaborative team player who also excels in independent settings
+ Fluency in English (required) and fluency in German or Spanish (beneficial)

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

+ Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.

+ Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values

+ High Performing: Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self-care.

+ Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.

Our Interview Process and What You Can Expect:

+ Application Review: We’ll start by reviewing your CV/application to ensure it’s a good fit for the role.

+ Initial Phone Call (circa 15-20 minutes): You’ll have a brief introductory chat with Luke, our Talent Partner. We’ll discuss your experience, your career aspirations and explore how your values align with ours.

+ Video Interview (circa 30 minutes): The next step is a virtual interview with the hiring manager, via Google Meet. This will be an introductory conversation featuring experience-based and competency-based questions. It’s also a great time to ask any initial questions you have!

+ Interview Task: You’ll receive a task via email which you can prepare at home. This will form part of the discussion for the in-person interview. This will allow us to get a better understanding of your experience, skills and ways of working.

+ In-Person Interview (60-90 minutes): The final stage is an in-person interview at our Lewes office. You’ll meet with the hiring manager and one other team member and present your interview task and answer competency questions. This is also your opportunity to ask us any remaining questions.

Please Note:

+ This role requires full time working at our stunning Lewes offices. Please apply only if you’re within a reasonable commute. There will be an option to work from home one day per week after successful completion of your probationary period.

+ We’re not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.  

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.