ABOUT US
We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025.

Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you!

THE ROLE
As the Head of International, you will be responsible for driving our international growth efforts via the identification and management of partnerships outside of the UK. You will identify and onboard, or nurture, the right collaboration, be they agencies, distributors or franchise partners, all models alive and well in the Ancient + Brave ecosystem.

You will set and drive ambitious growth plans with a focus on new business development and scaling the relationships already established with excellent account management.

This role is about strategy definition and quick execution, owning the business case, negotiations, go-live and scale-up. You need to be able to quickly understand market nuance, USP’s, and drive growth at pace, ensuring strong, long-term relationships are built.

You’ll be commercial, nimble with data, able to forecast and drive sell-out, and an operator. This is a delivery role. Your decisions will directly impact the bottom line, so a relentless focus on results is essential.

Reporting to our Chief Retail Officer, you will be an integral part in the team, working collaboratively and cross-functionally at all levels and with all departments (Brand, Design, ECommerce, Partnerships, Nutrition and Innovation, etc) as well as external agencies and partners.

KEY RESPONSIBILITIES

+ Drive global growth strategy for Ancient + Brave across International markets. Formulate long-term sales and expansion strategies, identifying and pursuing new business opportunities while scaling operations in new and existing markets.

+ Cultivate and manage high-level strategic partnerships across different 3rd party businesses, driving growth and sell-through, and passing on best practices to ensure the brand is showing up consistently in the market and commercialising the category.

+ Create partner support material, including POS guidelines, marketing frameworks and collaborate with nutrition to deliver training to maintain standards.

+ Regularly review changing market dynamics and emerging markets to identify pipeline expansion opportunities. Stay connected with market data, international agencies and market visits to better understand and unlock potential.

+ Negotiate complex commercial agreements with partners, ensuring favourable terms, strategic positioning, and long-term alignment with business objectives, maintaining an eye on margin and ensuring a win-win. Champion our commercial interests while maintaining productive relationships.

+ Proactively identifying and resolving challenges related to export operations, including compliance and regulation, where those are relevant, be it with the internal teams or external partners. Ensure smooth and efficient market entry with full compliance and operational readiness.

+ Monitor and report on financial performance, overseeing the preparation of regular updates on sales performance, financial tracking, and budgeting. Ensure that sales targets are met and forecast accuracy is maintained, with a focus on optimising profitability.

+ Lead, mentor, and expand a high-performing team, setting a clear vision for team growth and development. Collaborate with senior leadership to design an organisational structure that supports scalability and operational efficiency as the business grows.

+ Foster company-wide collaboration, working closely with Marketing, Innovation, Nutrition, Partnerships, and Events teams to ensure a unified approach to sales and market positioning. Align cross-functional strategies to maximise the impact of sales initiatives across all touchpoints

WHO YOU ARE

To be successful in this role, you will need the following skills/knowledge/experience:

+ Proven track record of successfully scaling brands in international markets, with a strong focus on identifying and capitalising on new business opportunities. Hungry for commercial growth and motivated by exceeding ambitious targets.

+ A background in consumer brands, ideally in health and wellness, but open, with established contacts and proven routes to market.

+ An absolute comfort with business case creation and opportunity P&L, able to work through sales and profit numbers across a 1 - 3 year period.

+ High level of expertise in account management and sales pipeline management, with a focus on best practices.

+ A strategic mindset, with the ability to craft growth plans, set clear forecasts, and deliver insightful performance analysis against budget.

+ A strong operator who is comfortable getting it done, working through challenges, and presenting solutions.

+ Highly confident and skilled in negotiations, with a track record of securing favourable terms.

+ Proven ability to build and nurture strong, long-term relationships with external partners and key stakeholders.

Further, to truly thrive at Ancient + Brave, you will need to embody the spirit of our brand and align with our company culture. You will be:

+ Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.

+ Humble: No ego, collaborative team player, always acts with integrity and a clear sense of accountability, aligned with our B-Corp values

+ High Performing - Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self-care.

+ Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.

Our Interview Process and What You Can Expect:

+ Application Review: We’ll start by reviewing your CV/application to ensure it’s a good fit for the role.

+ Initial Phone Call (circa 15-20 minutes): You’ll have a brief introductory chat with the People Team. We’ll discuss your experience, your career aspirations and explore how your values align with ours.

+ Video Interview (circa 30 minutes): The next step is a virtual interview with the hiring manager, via Google Meet. This will be an introductory conversation featuring experience-based and competency-based questions. It’s also a great time to ask any initial questions you have!

+ Interview Task: You’ll receive a task via email which you can prepare at home. This will form part of the discussion for the in-person interview. This will allow us to get a better understanding of your experience, skills and ways of working.

+ In-Person Interview (60-90 minutes): The final stage is an in-person interview at our Lewes office. You’ll meet with the hiring manager and one other team member and present your interview task and answer competency questions. This is also your opportunity to ask us any remaining questions.

Please Note:

+ This role requires full-time working at our stunning Lewes offices. Please apply only if you’re within a reasonable commute. 

+ We’re not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.  

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.