ABOUT US
Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends.

Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

As a business, we are ambitious about our growth and disciplined in how we execute. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies and 4th in the Oresa retail growth index in 2025.

We care deeply about the impact we have - on our customers, our community and the world around us. As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes - putting people and the planet at the heart of all we do.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity in all we do.

While most of our roles are advertised as full-time, we are happy to discuss part-time setup where appropriate.

We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

THE ROLE
The Finance Business Partner is the primary financial voice to the Commercial and Sales teams at Ancient + Brave. This role translates financial performance into commercial insight — helping the business understand what is driving revenue, margin, and growth, and where the key opportunities and risks lie.

This is a forward-looking, relationship-driven role. The right person will be commercially curious, confident engaging with senior stakeholders, and capable of building trust quickly through the quality of their analysis and the clarity of their communication.

Operating as the bridge between Finance and the Commercial function, the Finance Business Partner will bring rigour to commercial decision-making, challenge assumptions with evidence, and help the business move faster and with greater confidence.

WHAT YOU’LL BE DOING

1. Commercial Partnering

• Act as the dedicated finance partner to the Commercial and Sales leadership team.

• Build trusted relationships with commercial stakeholders, attending key planning, trading, and review forums.

• Provide proactive financial challenge and support to commercial decisions, including pricing, promotions, channel strategy, and new product launches.

• Translate financial data into clear, accessible insight that drives action — not just reporting.

2. Revenue & Trading Performance

• Own the commercial performance narrative: revenue, gross margin, channel mix, CAC, ROAS and customer-level profitability.

• Produce weekly and monthly trading analysis, identifying key drivers, variances to plan, and emerging risks or opportunities.

• Support post-promotion and campaign evaluation, ensuring investment decisions are grounded in financial returns.

• Monitor SKU-level and channel-level performance, working alongside the FP&A Analyst to ensure granular accuracy.

3. Planning & Forecasting

• Lead the commercial input into the budget and reforecast cycles, working closely with Sales and Commercial teams to build credible, bottom-up plans.

• Own the commercial forecast within the rolling forecast process, ensuring assumptions are current, well-reasoned, and clearly documented.

• Build and maintain financial models that support scenario planning and commercial sensitivity analysis.

• Contribute to the S&OP (Sales & Operations Planning) process with robust commercial and financial data.

4. Business Insight & Storytelling

• Prepare high-quality analysis packs and presentations for trading reviews, board updates, and ad hoc commercial decisions.

• Develop a deep understanding of the commercial model: channel economics, customer contribution, promotional ROI, and category dynamics.

• Surface trends and issues proactively — don't wait to be asked.

• Bring an outside-in perspective: benchmark performance, identify analogues, and stress-test assumptions.

5. Finance Process & Continuous Improvement

• Identify and drive improvements in how commercial performance is tracked, reported, and understood across the business.

• Work closely with the FP&A team to ensure data integrity and consistency between commercial and central reporting.

• Support the development of scalable, repeatable commercial finance tools and templates.
  

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

• Qualified accountant (ACA, ACCA, or CIMA).

• Demonstrable experience in a business partnering or commercial finance role, ideally within a consumer goods, FMCG, DTC, or similar fast-paced environment.

• Comfortable working with commercial and sales teams — you understand their language, priorities, and pressures.

• Strong financial modelling and analytical skills; ability to structure complex problems and present findings clearly.

• Experience working within a budgeting and forecasting cycle, with ownership of commercial inputs.

• Clear communicator: able to distil complex financial information into concise, compelling narratives for non-finance audiences.

• Proactive and curious: you seek out insight rather than waiting for questions to be asked.

• Commercially minded: you think like a business owner as well as a finance professional.

• Collaborative by nature: you build relationships easily and are trusted by the teams you work with.

• Detail-oriented but not detail-bound: you know when to go deep and when to step back to see the bigger picture.
  

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs:

WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental

WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical

WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open

WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused

Please Note:

+ This role requires full time working at our stunning Lewes offices. Please apply only if you’re within a reasonable commute. 

+ We’re not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.  

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.